We were happy, and we ate crisps and nuts.
Frit Ravich
We were happy, and we ate crisps and nuts.
In the middle of the pandemic, we received a project from Frit Ravich to promote their social media, specifically for crisps and nuts. And we said, why not? Who doesn’t fancy some crisps when you’re cooped up at home?
This time we didn’t choose the strategy, it chose us. Suddenly, we realised that we were all eating Frit Ravich products while watching films and TV series. That was the way forward. We decided on a territory that would help us to consolidate the content and give it a personality of its own.
The trick? Fewer, more targeted posts
Once we found our way, the rest was pure fun. Posts about zombies, kings, gangsters, assassins, princesses… with giveaways and fun promotions aimed at series buffs, which at the time was all of us.
In a year and a half, we revolutionised the department. We improved their numbers and touched the sky with a very special award.
+250% followers on Instagram
+50% followers on Facebook
10.5% engagement
Top 10 promotional giveaways according to Easy Promos Technology and Programmatic Advertising Award with the Scriptwriters of the Future campaign, being the first agency to carry out a digital action with Blockchain technology
We were happy, and we ate crisps and nuts.
What we did
Conceptualization
Copywriting
Communication strategy
Media strategy
Media planning
Platforms
Digital
In a year and a half, we revolutionised the department. We improved their numbers and touched the sky with a very special award.
+250% followers on Instagram
+50% followers on Facebook
10.5% engagement
Top 10 promotional giveaways according to Easy Promos Technology and Programmatic Advertising Award with the Scriptwriters of the Future campaign, being the first agency to carry out a digital action with Blockchain technology
We were happy, and we ate crisps and nuts.
Que hemos hecho
Conceptualization
Copywriting
Communication strategy
Media strategy
Media planning
Plataformas
Digital
SI QUIERES UNIRTE
A NUESTRO EQUIPO
A NUESTRO EQUIPO
SI QUIERES UNIRTE
A NUESTRO EQUIPO
A NUESTRO EQUIPO