We were happy, and we ate crisps and nuts.
Frit Ravich
We were happy, and we ate crisps and nuts. 
In the middle of the pandemic, we received a project from Frit Ravich to promote their social media, specifically for crisps and nuts. And we said, why not? Who doesn’t fancy some crisps when you’re cooped up at home?
This time we didn’t choose the strategy, it chose us. Suddenly, we realised that we were all eating Frit Ravich products while watching films and TV series. That was the way forward. We decided on a territory that would help us to consolidate the content and give it a personality of its own.  

The trick? Fewer, more targeted posts 

Once we found our way, the rest was pure fun. Posts about zombies, kings, gangsters, assassins, princesses… with giveaways and fun promotions aimed at series buffs, which at the time was all of us. 
In a year and a half, we revolutionised the department. We improved their numbers and touched the sky with a very special award. +250% followers on Instagram +50% followers on Facebook 10.5% engagement Top 10 promotional giveaways according to Easy Promos Technology and Programmatic Advertising Award with the Scriptwriters of the Future campaign, being the first agency to carry out a digital action with Blockchain technology

We were happy, and we ate crisps and nuts. 

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What we did

Conceptualization

Copywriting

Communication strategy

Media strategy

Media planning

Platforms

Connexa TV

Digital

TV

Radio

Out of home

Digital advertising screens

Point of sale

Social media

Press

Digital advertising screens

Social media

Out of home

Connexa TV

Platforms

Social media

Point of sale

Digital advertising screens

Connexa TV

Out of home

Digital advertising screens

Point of sale

Social media

Connexa TV

Out of home

Social media

Social media

In a year and a half, we revolutionised the department. We improved their numbers and touched the sky with a very special award. +250% followers on Instagram +50% followers on Facebook 10.5% engagement Top 10 promotional giveaways according to Easy Promos Technology and Programmatic Advertising Award with the Scriptwriters of the Future campaign, being the first agency to carry out a digital action with Blockchain technology

We were happy, and we ate crisps and nuts. 

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PREVIOUS

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Que hemos hecho

Conceptualization

Copywriting

Communication strategy

Media strategy

Media planning

Plataformas

Connexa TV

Digital

TV

Radio

Out of home

Digital advertising screens

Point of sale

Social media

Press

Digital advertising screens

Social media

Out of home

Connexa TV

Platforms

Social media

Point of sale

Digital advertising screens

Connexa TV

Out of home

Digital advertising screens

Point of sale

Social media

Connexa TV

Out of home

Social media

Social media

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