Be where you need to be, when you need to be
Kawasaki
Be where you need to be, when you need to be
A test drive campaign can be viewed as “Come and try our bikes”, in big bold letters with the word FREE in capitals. But because we love motorbikes, we took it for an extra spin :-)
We used various bidding strategies and audience targeting to create a programmatic advertising campaign that would reach bikers directly and showcase Kawasaki’s new models. But that’s not all.
Tell me who you are, and I’ll tell you your perfect bike.
By using previous browsing on the site, and with the help of the data, we programmed the campaign so that each interested user would receive a second personalised message with the model that best suited them.
It wasn’t easy, the result was 150 different creative pieces. But it was worth it, not only because of the Silver Star we won at the Programmatics Awards, but also because the client was satisfied, and we were happy to have gone pedal to the metal.
And the results were ‘wheely’ good! (Ha ha ha!!! Ahem…sorry…)
50% increased brand visibility
+ 60% web traffic
x3 number of test drives
What we did
Media strategy
Media planning
Platforms
Digital
It wasn’t easy, the result was 150 different creative pieces. But it was worth it, not only because of the Silver Star we won at the Programmatics Awards, but also because the client was satisfied, and we were happy to have gone pedal to the metal.
And the results were ‘wheely’ good! (Ha ha ha!!! Ahem…sorry…)
50% increased brand visibility
+ 60% web traffic
x3 number of test drives
Que hemos hecho
Media strategy
Media planning
Plataformas
Digital
SI QUIERES UNIRTE
A NUESTRO EQUIPO
A NUESTRO EQUIPO
SI QUIERES UNIRTE
A NUESTRO EQUIPO
A NUESTRO EQUIPO