{"id":674,"date":"2025-09-16T21:00:04","date_gmt":"2025-09-16T19:00:04","guid":{"rendered":"https:\/\/normmal.preproduccion.xyz\/?page_id=674"},"modified":"2026-05-12T16:39:46","modified_gmt":"2026-05-12T14:39:46","slug":"iniciativas","status":"publish","type":"page","link":"https:\/\/normmal.com\/en\/iniciativas\/","title":{"rendered":"Initiatives"},"content":{"rendered":"\n<h1 class=\"wp-block-heading is-style-com_titular_2 has-vermell-corp-color has-text-color has-link-color wp-elements-1\">Initiatives<\/h1>\n\n\n\n<div class=\"wp-block-normmal-loopcommitments mod-latest-posts\"><div class=\"callback-wrapper\"><div class=\"mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\"*\" class=\"bt on\">All items<\/li><li data-filter=\".filter-industry\" class=\"bt\">Industry<\/li><li data-filter=\".filter-commitment\" class=\"bt\">Commitment<\/li><\/ul><\/div><div class=\"mod-loop-works\"><div class=\"work filter-industry visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/09\/ChatGptADS.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/09\/ChatGptADS.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"ChatGPT Ads\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">ChatGPT Ads<\/h2><p><span data-teams=\"true\">ChatGPT Ads opens up a new territory for advertising: reaching consumers precisely when they are exploring a need, comparing alternatives or making a decision. Beyond the traditional reach &amp; frequency model, it offers new opportunities across key stages such as intent, consideration and decision. At normmal, we have conducted a study to understand the role of this new channel within a media plan and provide recommendations for its use and implementation. If you want to learn more, take a look at our study. <a href=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/09\/ChatGPT-Ads-Septiembre-2026-es.pdf\" target=\"_blank\" rel=\"noopener\">ChatGPT-Ads-Septiembre-2026-es.pdf<\/a><\/span><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-industry\" class=\"tag-button\">Industry<\/li><\/ul><\/div><\/div><div class=\"work filter-industry visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/05\/CommUnity-.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/05\/CommUnity-.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"CommUnity International\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">CommUnity International<\/h2><p>Sharing takes us further than competing. That\u2019s why we joined CommUnity International, a global network of independent agencies that shares our vision of communication: creativity without borders and real audience connection. This alliance enables us to connect our international clients with their local audiences seamlessly. In addition, we serve as the Spain and LATAM hub within the community, an opportunity to collaborate with 34 agencies across 39 countries and more than 1,800 professionals, exchanging knowledge, perspectives and talent to drive innovation and enrich every project through a global mindset. We keep growing to build strong brands that create meaningful connections and lasting impact: <a href=\"http:\/\/www.community-international.com\/\" target=\"_blank\" rel=\"noopener\">www.community-international.com<\/a><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-industry\" class=\"tag-button\">Industry<\/li><\/ul><\/div><\/div><div class=\"work filter-commitment visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/Generacion-consciente.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/Generacion-consciente.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"Conscious Generation\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">Conscious Generation<\/h2><p>As discussed at DOSIS 2025, a <strong>Conscious Generation<\/strong> is emerging defined not by age, but by shared values such as coherence, social impact, and environmental responsibility. People who have moved from \u201cI like it\u201d to \u201cI care about it\u201d and who expect brands to show real commitment, embedded in how they work and make decisions. At Normmal, we see this shift as a structural change, not a passing trend, and we work to build brands that are relevant today and sustainable tomorrow: <a href=\"https:\/\/www.marketingdirecto.com\/especiales\/dosis\/generacion-consciente-dosis-normmal\" target=\"_blank\" rel=\"noopener\">www.marketingdirecto.com\/generacion-consciente<\/a><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-commitment\" class=\"tag-button\">Commitment<\/li><\/ul><\/div><\/div><div class=\"work filter-commitment visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/greenworking-miniatura-1.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/greenworking-miniatura-1.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"Greenworking Awards\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">Greenworking Awards<\/h2><p>As part of the CIFFT Festival that rewards the best tourism promotion productions worldwide, the <strong>Greenworking Awards<\/strong> are born\u00a0 to reward the most sustainable productions and messages. This initiative of CIFFT and Normmal with the support of the UN Tourism Office, begins its journey in 2025 with a luxury jury. If you want to know more <a href=\"https:\/\/www.cifft.com\/greenworking-awards\" target=\"_blank\" rel=\"noopener\">www.cifft.com\/greenworking-awards<\/a><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-commitment\" class=\"tag-button\">Commitment<\/li><\/ul><\/div><\/div><div class=\"work filter-commitment visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/green-pencil-1.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/green-pencil-1.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"Green Pencil\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">Green Pencil<\/h2><p>Our CEO, Alberto Fern\u00e1ndez, has been selected as a member of the jury of the prestigious <strong>Green Pencil Awards<\/strong>, an international recognition of creativity with sustainable impact. Their participation reinforces the agency&#8217;s commitment to responsible and transformative communication. These awards distinguish projects that integrate innovation, creativity and sustainability in the advertising industry. If you want to know more about the <strong>Green Pencil Awards<\/strong> and its jury here: <a href=\"https:\/\/oneshow.org\/categories\/green-pencil\/\" target=\"_blank\" rel=\"noopener\">https:\/\/oneshow.org<\/a><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-commitment\" class=\"tag-button\">Commitment<\/li><\/ul><\/div><\/div><div class=\"work filter-commitment visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/Pilar-Duran.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/Pilar-Duran.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"Projects with purpose\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">Projects with purpose<\/h2><p><span data-teams=\"true\">The <strong>Pilar Dur\u00e1n Foundation<\/strong> turns pain into purpose by driving research and awareness in the fight against ovarian cancer. We\u2019ve contributed with what we know best\u2014creativity\u2014supporting them <strong>pro-bono<\/strong> to amplify their voice. Because advertising, when used with heart, can inspire and transform.<br \/>\nLearn more here: <a id=\"menur6eu\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"http:\/\/www.asociacionpilarduran.org\/\" href=\"http:\/\/www.asociacionpilarduran.org\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo www.asociacionpilarduran.org\">www.asociacionpilarduran.org<\/a><\/span><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-commitment\" class=\"tag-button\">Commitment<\/li><\/ul><\/div><\/div><div class=\"work filter-commitment visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/09\/ComiteEmergencia.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/09\/ComiteEmergencia.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"Emergency Committee\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">Emergency Committee<\/h2><p>We are happy to announce that our CEO <a href=\"https:\/\/www.linkedin.com\/in\/alberto-fernandez-b781141\/\">Alberto Fern\u00e1ndez<\/a>, has become part of the Advisory Committee of <a href=\"https:\/\/www.linkedin.com\/company\/comite-emergencia\/posts\/?feedView=all\"><strong>Comit\u00e9 de Emergencia<\/strong><\/a>. The agency has been advising and collaborating with the Committee on communication for more than a year, and we are proud that they have had the confidence to include us in their Advisory Committee. Read the news here: <a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/alberto-fernandez-ceo-normmal-asesor-comite-emergencia-espanol\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marketingdirecto.com<\/a><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-commitment\" class=\"tag-button\">Commitment<\/li><\/ul><\/div><\/div><div class=\"work filter-commitment visible\" data-post-img=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/09\/IMATGE_LA-REDENCION.jpg\"><div class=\"img-nolink\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/09\/IMATGE_LA-REDENCION.jpg\" width=\"445\" height=\"500\" loading=\"lazy\" alt=\"Play &quot;The Redemption&quot;\"><\/div><h2 class=\"is-style-com_titular_3 _titol\">Play &#8220;The Redemption&#8221;<\/h2><p>We have collaborated in the creation of the <strong>official image<\/strong> of <em>La redenci\u00f3n<\/em>, the new play written and directed by <strong>Ana Merino<\/strong>. The graphic proposal seeks to reflect the emotional intensity and narrative strength of a text that invites reflection. The work addresses <strong>climate change<\/strong>, showing how the degradation of the planet impacts daily life and human relationships. Through deeply human characters, <em>The Redemption<\/em> raises uncomfortable questions about our individual and collective responsibility in the face of the environmental crisis. If you want to know more about <em>The Redemption<\/em> and the Universe of Ana Merino: <a href=\"https:\/\/literalmagazine.com\/distopia-de-la-tierra-la-redencion-de-ana-merino\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/literalmagazine.com<\/a><\/p>\n<div class=\"post-tags mod-filtre-categories mod-filtre-works\" data-ppp=\"12\"><ul><li data-filter=\".filter-commitment\" class=\"tag-button\">Commitment<\/li><\/ul><\/div><\/div><div class=\"grid-sizer\"><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center is-style-com_titular_2 wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center is-style-com_titular_2 wp-block-paragraph\">Saying it\u2019s easy.<br>Doing it should be normal.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Initiatives Saying it\u2019s easy.Doing it should be normal.&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-674","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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