{"id":112,"date":"2025-08-22T13:15:16","date_gmt":"2025-08-22T11:15:16","guid":{"rendered":"https:\/\/normmal.preproduccion.xyz\/?post_type=work&#038;p=112"},"modified":"2025-10-23T17:07:15","modified_gmt":"2025-10-23T15:07:15","slug":"el-valor-de-tener-valores","status":"publish","type":"work","link":"https:\/\/normmal.com\/en\/work\/el-valor-de-tener-valores\/","title":{"rendered":"The value of having values"},"content":{"rendered":"\n<h1 class=\"wp-block-heading is-style-com_titular_3 has-vermell-corp-color has-text-color has-link-color wp-elements-1\">The value of having values<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Triodos Bank<\/p>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"0\"><div class=\"maq-contenidor fullwidth\"><div class=\"maq-inner\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay apcontrols wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"01_video_performance_Triodos_Valores_desktop\" src=\"https:\/\/player.vimeo.com\/video\/1106071037?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1&#038;autoplay=1&#038;muted=1&#038;loop=1&#038;controls=1\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe> \n<\/div><\/figure>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">It takes courage to be part of a bank with values<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Objective<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reposition Triodos Bank in the national market, reinforcing its differentiation as an ethical bank and showing that its principles generate real impact\u2014environmental, social, and personal\u2014that goes beyond communication.<\/p>\n\n\n\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Idea<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a sector where all messages are alike, Triodos needed a narrative of its own. We created a new brand concept that plays with double meanings and very striking visual metaphors to connect with those looking for a different kind of banking. Messages that don\u2019t just talk about benefits, but principles; that not only sell services, but invite reflection on the value of acting with values.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns round-corners is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"674\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/02_01_Ovejas_Triodos_Valores.jpg\" alt=\"\" class=\"wp-image-1730\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Ovejas_Triodos_Valores.jpg 674w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Ovejas_Triodos_Valores-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Ovejas_Triodos_Valores-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Ovejas_Triodos_Valores-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Ovejas_Triodos_Valores.jpg 674w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full round-corners\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"674\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/02_02_Abeja_Triodos_Valores.jpg\" alt=\"\" class=\"wp-image-1732\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Abeja_Triodos_Valores.jpg 674w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Abeja_Triodos_Valores-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Abeja_Triodos_Valores-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Abeja_Triodos_Valores-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Abeja_Triodos_Valores.jpg 674w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor estreta\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">The value of having values is daring to say what others keep silent<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-normmal-slider mod-slider n-slides-3 maq-normal\" data-n-slides=\"3\" data-autoplay=\"no\">\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"1174\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_mupi_digital_Triodos_Valores.avif\" alt=\"\" class=\"wp-image-2190\" style=\"aspect-ratio:4\/5;object-fit:cover;width:461px;height:auto\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_mupi_digital_Triodos_Valores.avif 942w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_mupi_digital_Triodos_Valores-241x300.avif 241w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_mupi_digital_Triodos_Valores-822x1024.avif 822w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_mupi_digital_Triodos_Valores-768x957.avif 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_mupi_digital_Triodos_Valores.avif 942w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay  normmal-vimeo-4-5\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03_02_story_Triodos_Valores\" src=\"https:\/\/player.vimeo.com\/video\/1106072196?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" width=\"500\" height=\"623\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe> \n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"587\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_03_oficina_2_Triodos_Valores.jpg\" alt=\"\" class=\"wp-image-336\" style=\"aspect-ratio:4\/5;object-fit:cover;width:461px;height:auto\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_03_oficina_2_Triodos_Valores.jpg 471w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_03_oficina_2_Triodos_Valores-241x300.jpg 241w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_03_oficina_2_Triodos_Valores.jpg 471w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Highlights<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triodos Bank wants its communications to show that banking can\u2014and must\u2014change attitudes. Every piece is designed to spark social debate, question how we relate to money, and demonstrate that there is a financial model based on values, ethics, and sustainability. This approach puts positive impact front and center, invites people to choose projects that care for the planet and its communities, and amplifies the voice of Triodos in the public conversation about finance with purpose.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<h2 class=\"wp-block-heading is-style-com_titular_3\">Project scope<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<h3 class=\"wp-block-heading has-text-align-left is-style-minitext\">CREATIVITY<\/h3>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Creative conceptualization<br>Copywriting<br>Art direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-9fe9c4a5 wp-block-column-is-layout-constrained\">\n<p class=\"is-style-minitext wp-block-paragraph\">PRODUCTION<\/p>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-4f7a2c62 wp-block-group-is-layout-flex\">\n<p class=\"is-style-default has-medium-font-size wp-block-paragraph\">Digital graphic assets<br>Graphic materials for events<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-nextprev mod-next-prev\"><div class=\"callback-wrapper\"><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever\/\">Prev <span class=\"icon-esquerra\"><\/span><\/a><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever-copy\/\"><span class=\"icon-fletxa\"><\/span> Next <\/a><\/div><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_2 wp-block-paragraph\">Having courage is priceless<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":2215,"template":"","cat_work":[9],"client":[21],"class_list":["post-112","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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