{"id":121,"date":"2025-08-22T13:24:57","date_gmt":"2025-08-22T11:24:57","guid":{"rendered":"https:\/\/normmal.preproduccion.xyz\/?post_type=work&#038;p=121"},"modified":"2026-05-06T17:35:28","modified_gmt":"2026-05-06T15:35:28","slug":"sigue-haciendo-lo-que-te-mueve","status":"publish","type":"work","link":"https:\/\/normmal.com\/en\/work\/sigue-haciendo-lo-que-te-mueve\/","title":{"rendered":"Keep doing what moves you"},"content":{"rendered":"\n<h1 class=\"wp-block-heading is-style-com_titular_3 has-vermell-corp-color has-text-color has-link-color wp-elements-2a117a1362b912b5045d199c7f60d090\">Keep doing what moves you<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Colnatur<\/p>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"0\"><div class=\"maq-contenidor fullwidth\"><div class=\"maq-inner\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay apcontrols wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"01_spot_1_Colnatur_SigueHaciendoLoQueTeMueve_desktop\" src=\"https:\/\/player.vimeo.com\/video\/1106062886?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1&#038;autoplay=1&#038;muted=1&#038;loop=1&#038;controls=1\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Doing what moves you, with Colnatur, means turning wellness into a way of life.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Objective<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strengthen Colnatur\u2019s positioning as a collagen expert, but with a message that goes beyond the product to inspire a healthy, active, and optimistic lifestyle at any age.<br>While collagen is often seen as just another supplement, Colnatur turns it into a way of life.<\/p>\n\n\n\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Idea<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built a brand strategy that placed attitude and vitality at its center. Colnatur not only wanted to sell collagen, they wanted to make it a habit as natural as drinking water. We crafted a narrative where every age is the right age to keep doing what moves you. We brought in Toni Acosta\u2014bursting with energy, humour, and authenticity\u2014to bring that spirit to life in every piece of communication.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns round-corners is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full round-corners\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/colnatur-cocina.jpg\" alt=\"\" class=\"wp-image-124\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-cocina.jpg 800w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-cocina-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-cocina-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-cocina-768x768.jpg 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-cocina-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-cocina.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/colnatur-caja.jpg\" alt=\"\" class=\"wp-image-123\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-caja.jpg 800w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-caja-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-caja-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-caja-768x768.jpg 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-caja-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-caja.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor estreta\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">Faced with the notion of collagen as just a simple supplement, Colnatur turns it into a way of life.<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-normmal-slider mod-slider n-slides-3 maq-normal\" data-n-slides=\"3\" data-autoplay=\"no\">\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"748\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/colnatur-bodegon.jpg\" alt=\"\" class=\"wp-image-122\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-bodegon.jpg 600w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-bodegon-241x300.jpg 241w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/colnatur-bodegon.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay  normmal-vimeo-4-5\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03_01_spot_2_Colnatur_SigueHaciendoLoQueTeMueve\" src=\"https:\/\/player.vimeo.com\/video\/1106062955?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" width=\"500\" height=\"623\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe> \n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"587\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_05_bodegon_gazpacho_Colnatur_SigueHaciendoLoQueTeMueve.png\" alt=\"\" class=\"wp-image-1292\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_bodegon_gazpacho_Colnatur_SigueHaciendoLoQueTeMueve.png 471w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_bodegon_gazpacho_Colnatur_SigueHaciendoLoQueTeMueve-241x300.png 241w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_bodegon_gazpacho_Colnatur_SigueHaciendoLoQueTeMueve.png 471w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Highlight<\/p>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">Colnatur\u2019s communication highlights what the brand cares most about: collagen as an everyday gesture that amplifies wellbeing. Every piece shows how this habit delivers energy, boosts confidence, and keeps motivation moving forward. The message normalises attitude and vitality across all ages, underscoring collagen as a daily ally for staying active and optimistic\u2014never a marker of age, but a push to live each day with what moves you.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<h2 class=\"wp-block-heading is-style-com_titular_3\">Project scope<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<h3 class=\"wp-block-heading has-text-align-left is-style-minitext\">CREATIVITY<\/h3>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Creative conceptualization<br>Copywriting<br>Art direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-9fe9c4a5 wp-block-column-is-layout-constrained\">\n<p class=\"is-style-minitext wp-block-paragraph\">PRODUCTION<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"is-style-default has-medium-font-size wp-block-paragraph\">Digital spot<br>On and offline graphic assets<br>Graphic materials for distribution channels and events<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:300px\">\n<p class=\"is-style-minitext wp-block-paragraph\">SOCIAL MEDIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand strategy<br>Content creation<br>Influencer management<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<p class=\"is-style-minitext wp-block-paragraph\">MEDIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">National digital media strategy, planning and buying<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-nextprev mod-next-prev\"><div class=\"callback-wrapper\"><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever\/\">Prev <span class=\"icon-esquerra\"><\/span><\/a><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever-copy\/\"><span class=\"icon-fletxa\"><\/span> Next <\/a><\/div><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_2 wp-block-paragraph\">Age changes, but the drive to keep doing<br>what moves you does not.<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n","protected":false},"featured_media":2221,"template":"","cat_work":[74,9,23],"client":[19],"class_list":["post-121","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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