{"id":2507,"date":"2026-01-12T12:30:00","date_gmt":"2026-01-12T11:30:00","guid":{"rendered":"https:\/\/normmal.com\/?post_type=work&#038;p=2507"},"modified":"2026-05-12T15:57:34","modified_gmt":"2026-05-12T13:57:34","slug":"menorca-forever-copy-copy","status":"publish","type":"work","link":"https:\/\/normmal.com\/en\/work\/menorca-forever-copy-copy\/","title":{"rendered":"Grand Tour. A journey full of journeys"},"content":{"rendered":"\n<h1 class=\"wp-block-heading is-style-com_titular_3 has-vermell-corp-color has-text-color has-link-color wp-elements-182a913abcf2134c446d06b67a90621a\">Grand Tour. A journey full of journeys<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Ag\u00e8ncia Catalana de Turisme<\/p>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"0\"><div class=\"maq-contenidor fullwidth\"><div class=\"maq-inner\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo apcontrols wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"01_caso_Grand Tour\" src=\"https:\/\/player.vimeo.com\/video\/1154258570?dnt=1&#038;app_id=122963&#038;autoplay=1&#038;muted=1&#038;loop=1&#038;controls=1\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">When choosing the way changes everything<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-com_titular_3\">Objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To decentralize and de-seasonalize tourism in Catalonia by promoting a more balanced, sustainable model distributed across the entire territory, rooted in the concept of the Grand Tour of Catalonia.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Idea<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The Grand Tour of Catalonia is a circular journey that connects the region\u2019s most outstanding natural and cultural attractions. A route too long and too rich to be told in a single ad. Its diversity, rhythm, and depth don\u2019t fit into a conventional spot. To truly show it, we needed to go further and create a format that lived up to the experience itself.<br>That\u2019s why we designed an interactive experience that mirrors the journey: a short film in which each viewer chooses their own route, with multiple paths and endings, connected to a digital platform that accompanies every stage, as if they were actually doing it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns round-corners is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full round-corners\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/02_01_GrandTour-2.jpg\" alt=\"\" class=\"wp-image-2551\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/02_02_GrandTour-1.jpg\" alt=\"\" class=\"wp-image-2552\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor estreta\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">Catalonia is not one destination, it\u2019s many,<br>and we needed to show them all.<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-normmal-slider mod-slider n-slides-3 maq-normal\" data-n-slides=\"3\" data-autoplay=\"no\">\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/03_01_GrandTour.jpg\" alt=\"\" class=\"wp-image-2553\" style=\"aspect-ratio:4\/5;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay  normmal-vimeo-4-5\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03_02_GrandTour\" src=\"https:\/\/player.vimeo.com\/video\/1154990178?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" width=\"468\" height=\"586\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/03_03_GrandTour-1.jpg\" alt=\"\" class=\"wp-image-2554\" style=\"aspect-ratio:4\/5;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/03_04_GrandTour-2.jpg\" alt=\"\" class=\"wp-image-2555\" style=\"aspect-ratio:4\/5;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/01\/03_05_GrandTour-1.jpg\" alt=\"\" class=\"wp-image-2556\" style=\"aspect-ratio:4\/5;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:100%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Highlight<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Journey Full of Journeys proposed a new way of understanding tourism: more experiential, more distributed, and more respectful of the environment.<br>The campaign turned the Grand Tour into a real tool for discovering Catalonia beyond the usual hotspots, inviting people to explore the territory through personal choice and curiosity.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:100%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Diffusion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch was supported by a cinematic premiere, an interactive digital campaign, and an international media strategy across Spain, the United Kingdom, France, and Germany.<br>The content was amplified through a dedicated digital platform featuring interactive environments, accompanying users before, during, and after the journey.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:100%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Impact<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign surpassed 46 million views, with over 8 million trailer plays, and reached more than 10 million households across key European markets.<br>In 2023, the areas along the Grand Tour saw an increase of around 20% in revenue per tourist, alongside growth of 1,175% in touring tourism and 1,900% in rural tourism\u2014consolidating a more balanced and distributed tourism model.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Alcance del proyecto<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-minitext wp-block-paragraph\">STRATEGY<\/p>\n\n\n\n<p class=\"is-style-com_texto wp-block-paragraph\">Tourism strategy<br>Digital strategy<br>User experience design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-minitext wp-block-paragraph\">CREATIVITY<\/p>\n\n\n\n<p class=\"is-style-com_texto wp-block-paragraph\">Strategic conceptualization<br>Creative direction<br>Art direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-minitext wp-block-paragraph\">PRODUCTION<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interactive short film<br>Digital assets<br>Website<br>Google Maps integration<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-minitext wp-block-paragraph\">MEDIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media strategy and planning<br>International activation<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-nextprev mod-next-prev\"><div class=\"callback-wrapper\"><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever\/\">Prev <span class=\"icon-esquerra\"><\/span><\/a><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever-copy\/\"><span class=\"icon-fletxa\"><\/span> Next <\/a><\/div><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">The challenge wasn\u2019t to attract more visitors,<br>but to offer many different paths.<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":2509,"template":"","cat_work":[74,9,23],"client":[20],"class_list":["post-2507","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grand Tour. 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