{"id":2670,"date":"2026-03-11T17:32:24","date_gmt":"2026-03-11T16:32:24","guid":{"rendered":"https:\/\/normmal.com\/?post_type=work&#038;p=2670"},"modified":"2026-03-16T14:08:50","modified_gmt":"2026-03-16T13:08:50","slug":"menorca-forever-copy-2","status":"publish","type":"work","link":"https:\/\/normmal.com\/en\/work\/menorca-forever-copy-2\/","title":{"rendered":"Meaningful moments"},"content":{"rendered":"\n<h1 class=\"wp-block-heading is-style-com_titular_3 has-vermell-corp-color has-text-color has-link-color wp-elements-b311a330afaf15cb652b31b066c7dd77\">Meaningful moments<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Rituals<\/p>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"0\"><div class=\"maq-contenidor fullwidth\"><div class=\"maq-inner\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo apcontrols wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03_01_Rituals\" src=\"https:\/\/player.vimeo.com\/video\/1172974185?dnt=1&#038;app_id=122963&#038;autoplay=1&#038;muted=1&#038;loop=1&#038;controls=1\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">More than 10 years trusting our media strategies and planning &nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading is-style-com_titular_3\">Objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Increase brand awareness and drive consideration by positioning Rituals as the brand that transforms daily personal care routines into meaningful moments.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Idea<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">We start with a single brand, but we must create media plans tailored to the needs of each of the different Collections. Beyond the creative assets shared by Rituals\u2019 headquarters, we challenge ourselves with every brief to think of standout special actions that allow us to connect with consumers in a more meaningful way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns round-corners is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full round-corners\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"674\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_01_Rituals-1.jpg\" alt=\"\" class=\"wp-image-2652\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_01_Rituals-1.jpg 672w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_01_Rituals-1-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_01_Rituals-1-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_01_Rituals-1-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_01_Rituals-1.jpg 672w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"672\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_02_Rituals.-.jpg\" alt=\"\" class=\"wp-image-2656\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_02_Rituals.-.jpg 670w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_02_Rituals.--300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_02_Rituals.--150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_02_Rituals.--445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/02_02_Rituals.-.jpg 670w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor estreta\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">Transform routines to find the balance<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-normmal-slider mod-slider n-slides-3 maq-normal\" data-n-slides=\"3\" data-autoplay=\"no\">\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"586\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_01_Rituals-.jpg\" alt=\"\" class=\"wp-image-2647\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_01_Rituals-.jpg 474w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_01_Rituals--243x300.jpg 243w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_01_Rituals-.jpg 474w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide autoplay  normmal-vimeo-4-5\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay  normmal-vimeo-4-5\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03_04_Rituals\" src=\"https:\/\/player.vimeo.com\/video\/1172990901?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" width=\"472\" height=\"586\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"586\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_03_Rituals.jpg\" alt=\"\" class=\"wp-image-2623\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_03_Rituals.jpg 472w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_03_Rituals-242x300.jpg 242w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_03_Rituals.jpg 472w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"585\" src=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_05_Rituals.jpg\" alt=\"\" class=\"wp-image-2668\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_05_Rituals.jpg 472w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_05_Rituals-242x300.jpg 242w, https:\/\/normmal.com\/wp-content\/uploads\/2026\/03\/03_05_Rituals.jpg 472w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Highlight<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rituals is not just a client that trusts Normmal with its media strategies; we also share values and a commitment to our environment. We are united by the belief that today\u2019s world is full of imbalances, and that it is our responsibility to improve it through actions that go beyond simply holding a B-Corp certification.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Distribution<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each strategy is defined by considering the product objectives and the core target, always seeking maximum efficiency. To maximize reach, we plan campaigns across linear TV and CTV. We build brand notoriety by selecting high-impact placements and formats in outdoor media. We leverage the segmentation capabilities of digital environments. We also focus on creating valuable content through Branded Content campaigns. And to cover more tactical needs, we turn to radio.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Project scope<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-minitext wp-block-paragraph\">MEDIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online and Offline Media<br>Special Actions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-nextprev mod-next-prev\"><div class=\"callback-wrapper\"><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever\/\">Prev <span class=\"icon-esquerra\"><\/span><\/a><span class=\"nav-off\"><span class=\"icon-fletxa\"><\/span> Next <\/span><\/div><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 has-extra-large-font-size wp-block-paragraph\">Our ritual is finding the right moment to connect with each audience<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":2672,"template":"","cat_work":[23],"client":[72],"class_list":["post-2670","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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