{"id":44,"date":"2025-08-05T10:17:42","date_gmt":"2025-08-05T08:17:42","guid":{"rendered":"https:\/\/normmal.preproduccion.xyz\/?post_type=work&#038;p=44"},"modified":"2026-05-06T17:34:44","modified_gmt":"2026-05-06T15:34:44","slug":"la-vida-suena-bien","status":"publish","type":"work","link":"https:\/\/normmal.com\/en\/work\/la-vida-suena-bien\/","title":{"rendered":"Sounds good"},"content":{"rendered":"\n<h1 class=\"wp-block-heading is-style-com_titular_3 has-vermell-corp-color has-text-color has-link-color wp-elements-1\">Sounds good<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Aural<\/p>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"0\"><div class=\"maq-contenidor fullwidth\"><div class=\"maq-inner\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo apcontrols wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"01_spot_Aural_LaVidaSuenaBien_desktop\" src=\"https:\/\/player.vimeo.com\/video\/1106078439?dnt=1&#038;app_id=122963&#038;autoplay=1&#038;muted=1&#038;loop=1&#038;controls=1\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-container-core-column-is-layout-43cf17bc wp-block-column-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">If you listen to it, life sounds good.<\/p>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6388d5dc\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-14603c61 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-com_titular_3\">Objective<strong><br><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To destigmatise hearing loss through a campaign of notoriety.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-com_titular_3\">Idea<\/h2>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">Develop a strategy that serves as a catalyst for change in communication within the audiology sector, adopting a positive approach. Focusing on the solution, not the problem; on what you can live, not on what you miss; on the benefits, not on the shortcomings.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns round-corners is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full round-corners\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"674\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/02_01_Centro_Aural_SuenaBien-2.jpg\" alt=\"\" class=\"wp-image-312\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Centro_Aural_SuenaBien-2.jpg 674w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Centro_Aural_SuenaBien-2-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Centro_Aural_SuenaBien-2-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Centro_Aural_SuenaBien-2-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_01_Centro_Aural_SuenaBien-2.jpg 674w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"674\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/02_02_Baile_Aural_SuenaBien-2.jpg\" alt=\"\" class=\"wp-image-313\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Baile_Aural_SuenaBien-2.jpg 674w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Baile_Aural_SuenaBien-2-300x300.jpg 300w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Baile_Aural_SuenaBien-2-150x150.jpg 150w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Baile_Aural_SuenaBien-2-445x445.jpg 445w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/02_02_Baile_Aural_SuenaBien-2.jpg 674w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor estreta\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">To empower the senior generation by showing them<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-com_titular_3 wp-block-paragraph\">as a vital generation.<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-normmal-slider mod-slider n-slides-3 maq-normal\" data-n-slides=\"3\" data-autoplay=\"no\">\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"586\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_01_Carrusel_Concepto_Aural_Suenabien-2.jpg\" alt=\"\" class=\"wp-image-314\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_Carrusel_Concepto_Aural_Suenabien-2.jpg 472w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_Carrusel_Concepto_Aural_Suenabien-2-242x300.jpg 242w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_01_Carrusel_Concepto_Aural_Suenabien-2.jpg 472w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-scaled.jpg\" alt=\"\" class=\"wp-image-1927\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-scaled.jpg 2048w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-240x300.jpg 240w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-819x1024.jpg 819w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-768x960.jpg 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-1229x1536.jpg 1229w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-1639x2048.jpg 1639w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_02_Carrusel_Orejas_Aural_Suenabien-2-scaled.jpg 2048w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo autoplay  normmal-vimeo-4-5\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"03_05_Carrusel_Escenas-Produccion_Aural_Suenabien\" src=\"https:\/\/player.vimeo.com\/video\/1117055313?dnt=1&#038;app_id=122963&#038;controls=0&#038;autoplay=1&#038;muted=1&#038;background=1&#038;loop=1\" width=\"472\" height=\"586\" frameborder=\"0\" allow=\"autoplay; autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1620\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1.jpg\" alt=\"\" class=\"wp-image-1929\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1.jpg 1296w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1-240x300.jpg 240w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1-819x1024.jpg 819w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1-768x960.jpg 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1-1229x1536.jpg 1229w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_04_Carrusel_Poster_Aural_Suenabien-1.jpg 1296w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1620\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1.jpg\" alt=\"\" class=\"wp-image-1930\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1.jpg 1296w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1-240x300.jpg 240w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1-819x1024.jpg 819w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1-768x960.jpg 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1-1229x1536.jpg 1229w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_05_Carrusel_Folleto_Aural_Suenabien-1.jpg 1296w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-normmal-slide slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/normmal.preproduccion.xyz\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-scaled.jpg\" alt=\"\" class=\"wp-image-1931\" style=\"aspect-ratio:4\/5;object-fit:cover\" srcset=\"https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-scaled.jpg 2048w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-240x300.jpg 240w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-819x1024.jpg 819w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-768x960.jpg 768w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-1229x1536.jpg 1229w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-1639x2048.jpg 1639w, https:\/\/normmal.com\/wp-content\/uploads\/2025\/08\/03_06_Carrusel_Spot_Aural_Suenabien-1-scaled.jpg 2048w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Highlight<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Sounds good&#8221; is a brand platform with its own code that differentiates the sector, which generates a positive and active mood, providing communication with aspirationality and positioning Aural as a brand that understands the needs of the target and offers them hearing solutions so they can continue to enjoy life without insecurities or stigmas. Because, if you listen to it, life sounds good.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Diffusion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to achieve a great national coverage of our target audience, we planned a television and radio campaign which was complemented with CTV planning that helped us segment more efficiently.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior- marge-inferior- sin_padding _alineacio_\" data-aos=\"off\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"is-style-com_titular_3 wp-block-paragraph\">Project scope<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-left is-style-minitext\">STRATEGY<\/h3>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Brand Strategy<br>Digital Strategy<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-9fe9c4a5 wp-block-column-is-layout-constrained\" style=\"flex-basis:25%\">\n<p class=\"is-style-minitext wp-block-paragraph\">CREATIVITY<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"is-style-default has-medium-font-size wp-block-paragraph\">Creative Conceptualization<br>Art Direction<br>Copywriting<br>Rebranding <br>POS<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:25%\">\n<p class=\"is-style-minitext wp-block-paragraph\">PRODUCTION<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TV Spot<br>Digital Spot <br>Radio Spot<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"is-style-minitext wp-block-paragraph\">MEDIA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media Strategy, Planning and Buying<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-normmal-nextprev mod-next-prev\"><div class=\"callback-wrapper\"><span class=\"nav-off\">Prev <span class=\"icon-esquerra\"><\/span><\/span><a href=\"https:\/\/normmal.com\/en\/work\/menorca-forever\/\"><span class=\"icon-fletxa\"><\/span> Next <\/a><\/div><\/div>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-normmal-franja mod-franja sense_background marge-superior-petit marge-inferior-petit sin_padding _alineacio_\" data-aos=\"fade-up\" data-aos-delay=\"300\"><div class=\"maq-contenidor normal\"><div class=\"maq-inner\">\n<p class=\"has-text-align-center is-style-com_titular_2 wp-block-paragraph\">Enjoying life without complexes, sounds good.<\/p>\n<\/div><\/div><div class=\"background\"><\/div><\/div>\n","protected":false},"featured_media":2205,"template":"","cat_work":[74,9,23],"client":[6],"class_list":["post-44","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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