The power of the new normal
At normmal, we believe advertising can transform realities. We do not create campaigns for the sake of it. We communicate to build a fairer, more humane, and sustainable future. It is not part of the job, it is the job.
Our vision is rooted in activism. We are not just here to sell, but to shape ideas that matter. That is why we work closely with clients to align every project with the Sustainable Development Goals, measuring its social, environmental, and economic impact. We also launch our own initiatives to stay true to our purpose. Because real change starts with us. Looking the other way is not normal.
What is normal is showing up, taking action, and being part of the change.
At normmal, we believe advertising should transform realities. More than selling, we create ideas with social, environmental, and economic impact, aligned with the Sustainable Development Goals.
For us, what is normal is taking action and being part of the change.
Coherence,
impact & results.
In that order.
We do not just talk about sustainability, we live it, we prove it, and we get it certified. We are the most recognized agency in this field, and these seals speak for themselves. Each one represents a real, measurable and ongoing commitment to social, environmental and ethical impact.
Because saying it is one thing.
Backing it up is what really matters.
Coherence,
impact & results.
More than talking about sustainability, we prove it through certifications and concrete actions. What matters is not saying it, but backing it up.
At normmal, we do not just talk about sustainability.
We call it talent.
But it’s just people
giving their all.


Creative Director
Yasmina Lancina
Creative Director


Financial Controller
Belén Guerrero
Financial Controller


Media Managing Director
Cristina Roldán
Media Managing Director


Innovation & Tech Director
Alberto Mínguez
Innovation & Tech Director


Art Director
María Lozano
Art Director


Creative Director
Marina Gibaja
Creative Director


Digital Operations Director
Xavi Brichs
Digital Operations Director


Account Supervisor
Azahara Chamizo
Account Supervisor


Executive Creative Director
Charlie García de Castro
Executive Creative Director


Account Manager
Silvia Tamayo
Account Manager


Creative Managing Director
Ferran González
Creative Managing Director


Account Director
Beatriz Moreno
Account Director