The power of the new normal

At normmal, we believe advertising can transform realities. We do not create campaigns for the sake of it. We communicate to build a fairer, more humane, and sustainable future. It is not part of the job, it is the job.

Our vision is rooted in activism. We are not just here to sell, but to shape ideas that matter. That is why we work closely with clients to align every project with the Sustainable Development Goals, measuring its social, environmental, and economic impact. We also launch our own initiatives to stay true to our purpose. Because real change starts with us. Looking the other way is not normal.

What is normal is showing up, taking action, and being part of the change.

At normmal, we believe advertising should transform realities. More than selling, we create ideas with social, environmental, and economic impact, aligned with the Sustainable Development Goals.
For us, what is normal is taking action and being part of the change.

Coherence,
impact & results.
In that order.

We do not just talk about sustainability, we live it, we prove it, and we get it certified. We are the most recognized agency in this field, and these seals speak for themselves. Each one represents a real, measurable and ongoing commitment to social, environmental and ethical impact.

Because saying it is one thing.
Backing it up is what really matters.

Coherence,
impact & results.

More than talking about sustainability, we prove it through certifications and concrete actions. What matters is not saying it, but backing it up.

We call it talent.
But it’s just people
giving their all.

Creative Director

Yasmina Lancina

Creative Director

Financial Controller

Belén Guerrero

Financial Controller

Media Managing Director

Cristina Roldán

Media Managing Director

Innovation & Tech Director

Alberto Mínguez

Innovation & Tech Director

Art Director

María Lozano

Art Director

Creative Director

Marina Gibaja

Creative Director

Digital Operations Director

Xavi Brichs

Digital Operations Director

Account Supervisor

Azahara Chamizo

Account Supervisor

Executive Creative Director

Charlie García de Castro

Executive Creative Director

Account Manager

Silvia Tamayo

Account Manager

Creative Managing Director

Ferran González

Creative Managing Director

Account Director

Beatriz Moreno

Account Director