The power of the new normal
At normmal, we believe advertising can transform realities. We do not create campaigns for the sake of it. We communicate to build a fairer, more humane, and sustainable future. It is not part of the job, it is the job.
Our vision is rooted in activism. We are not just here to sell, but to shape ideas that matter. That is why we work closely with clients to align every project with the Sustainable Development Goals, measuring its social, environmental, and economic impact. We also launch our own initiatives to stay true to our purpose. Because real change starts with us. Looking the other way is not normal.
What is normal is showing up, taking action, and being part of the change.
At normmal, we believe advertising should transform realities. More than selling, we create ideas with social, environmental, and economic impact, aligned with the Sustainable Development Goals.
For us, what is normal is taking action and being part of the change.
Coherence,
impact & results.
In that order.
We do not just talk about sustainability, we live it, we prove it, and we get it certified. We are the most recognized agency in this field, and these seals speak for themselves. Each one represents a real, measurable and ongoing commitment to social, environmental and ethical impact.
Because saying it is one thing.
Backing it up is what really matters.
Coherence,
impact & results.
More than talking about sustainability, we prove it through certifications and concrete actions. What matters is not saying it, but backing it up.
At normmal, we do not just talk about sustainability.
We call it talent.
But it’s just people
giving their all.


Account Director LATAM
Majo Hernández
Account Director LATAM


Account Executive
Clàudia Mulero
Account Executive


Digital Manager LATAM
Daniela González
Digital Manager LATAM


Financial Director
Alberto Duce
Financial Director


Head of Art
Paco Palma
Head of Art


Social Media Manager
Ester Rué
Social Media Manager


Innovation & Tech Director
Alberto Mínguez
Innovation & Tech Director


Chief Operating Officer (COO)
Fernando Monedero
Chief Operating Officer (COO)


Digital Account Executive – Trafficker
Diego Mestre
Digital Account Executive – Trafficker


PR & Sustainability Manager
Cristina Diago
PR & Sustainability Manager


Financial Administrator
Jasmin García
Financial Administrator


Creative Director
Yasmina Lancina
Creative Director