The power of the new normal
At normmal, we believe advertising can transform realities. We do not create campaigns for the sake of it. We communicate to build a fairer, more humane, and sustainable future. It is not part of the job, it is the job.
Our vision is rooted in activism. We are not just here to sell, but to shape ideas that matter. That is why we work closely with clients to align every project with the Sustainable Development Goals, measuring its social, environmental, and economic impact. We also launch our own initiatives to stay true to our purpose. Because real change starts with us. Looking the other way is not normal.
What is normal is showing up, taking action, and being part of the change.
At normmal, we believe advertising should transform realities. More than selling, we create ideas with social, environmental, and economic impact, aligned with the Sustainable Development Goals.
For us, what is normal is taking action and being part of the change.
Coherence,
impact & results.
In that order.
We do not just talk about sustainability, we live it, we prove it, and we get it certified. We are the most recognized agency in this field, and these seals speak for themselves. Each one represents a real, measurable and ongoing commitment to social, environmental and ethical impact.
Because saying it is one thing.
Backing it up is what really matters.
Coherence,
impact & results.
More than talking about sustainability, we prove it through certifications and concrete actions. What matters is not saying it, but backing it up.
At normmal, we do not just talk about sustainability.
We call it talent.
But it’s just people
giving their all.


Chief Operating Officer (COO)
Fernando Monedero
Chief Operating Officer (COO)


Social Media Manager
Ester Rué
Social Media Manager


Digital Media Specialist
Tània Fontanals
Digital Media Specialist


International Client Services Director
Elena Martínez
International Client Services Director


Account Supervisor
Marta Madueño
Account Supervisor


Art Director
María Lozano
Art Director


Creative Managing Director
Ferran González
Creative Managing Director


PR & Sustainability Manager
Cristina Diago
PR & Sustainability Manager


Financial Controller
Belén Guerrero
Financial Controller


Creative Director
Yasmina Lancina
Creative Director


Account Supervisor
Azahara Chamizo
Account Supervisor


Digital Media Strategist
Laia Solé
Digital Media Strategist