Services
Strategy & Research
Market analysis and trend identification
Opportunity definition and insights
Tools: AIMC, EGM, Kantar, Infoadex, IOPE, Statista, Comscore, SemRush, Global Survey, BuzzMonitor
Media services
Design and implementation of 360º campaigns nationally and internationally
Multidisciplinary team of analysts, planners, and channel specialists
Solutions aimed at maximizing ROI
Use of data and advanced segmentation to create personalized campaigns
Focus on message relevance to maximize engagement
Measurements
Continuous measurement and analysis of campaign results
Continuous performance optimization
Maximization of results based on different KPIs
Connection of all sources in a customized dashboard
Real-time campaign visibility
Agile optimization decisions with advanced AI tools
Brand Strategy
Brand creation and development
Brand architecture and positioning
Purpose definition and storytelling
Market and competition analysis
Co-creation and design thinking workshops
Advertising Campaigns
Advertising Conceptualization and Creativity
360º Campaign Development (offline and online)
Spot and Graphic Creation
Branded Content
Creative Writing
Event Conceptualization & Product Launches
Graphic and
Visual Design
Logo design, visual identity, and brand manual
Packaging
Campaign key visual
AAFF and on- and off-site adaptations
Productions
Website, app, and digital platform design
Video and photography production and post-production
Animation and motion graphics
Printing
Creation of brand events and BTL activations
Business data intelligence lays the analytical and tracking foundation for greater insight into strategic decision-making, ensuring proper activation, measuring impact, and implementing data-driven continuous improvements.
Brand Strategy
Social Listening
Tracking and Tagging Audit
Advertising Account Audit
Customer Focus and Data Audit
Strategic & Predictive Consulting
Business intelligence consulting and implementation
Predictive and regression analytics
Retention and churn prediction models
Media and marketing mix modelling
Creativity, Execution, and Campaign Activation
Data-Driven Creative Consulting
Ad Delivery Implementation and Monitoring Plan
Ad Verification and Brand Safety
Incrementality Testing
Measurement, Results & Training
Campaign tracking and visualisations
Attribution modeling
Data analytics training
AI Insights implementation and training
Brand awareness
Reach and frequency
CRM journey analysis
We offer a comprehensive social media service with all the necessary elements to create a strategy in this field: research, strategy, content, promotion, optimization, and monitoring.
Production
Analysis of market and competition network environments
Trend identification and insights
Tools: AIMC, Buzzmonitor, Statista
Strategic & Predictive Consulting
Development of campaign strategies consistent with the overall brand strategy
Monthly content scheduling
Real-time content creation
Image and video production
Social Media Management
Q&A questionnaire creation
Maximum response time: 24 hours
National & International
Measurement, Results & Training
In-house team specializing in digital trading on major platforms
Branding and performance campaigns
Campaign planning, activation, and optimization
Weekly, biweekly, or monthly reporting
At normmal, we understand internationality as a strategic value. It is not just about running campaigns outside our borders, it is about giving each client the ability to create, produce, coordinate, and optimise their projects across different markets from a single point of contact. We integrate as part of your team, ensuring agility, brand coherence and efficiency in global management.
Senior Team & International Coverage
In-depth knowledge of the dynamics and particularities of each market.
Experience in multimedia campaigns in more than 70 countries on four continents (America, Europe, Asia and Africa).
Offices in the Americas and Europe and Network of Independent Local Partners
Close and agile management.
Deep market knowledge.
Access to exclusive sources.
Greater negotiation capacity.
Local services at no additional cost to the customer.
Global strategic planning
Local adaptation to audiences and media consumption habits.
Real-time dashboard
Monitoring and optimization of digital campaigns in different countries.