Commitment
- All items
- Initiatives
- Media
- Social
Conscious Generation
As discussed at DOSIS 2025, a Conscious Generation is emerging defined not by age, but by shared values such as coherence, social impact, and environmental responsibility. People who have moved from “I like it” to “I care about it” and who expect brands to show real commitment, embedded in how they work and make decisions. At Normmal, we see this shift as a structural change, not a passing trend, and we work to build brands that are relevant today and sustainable tomorrow: www.marketingdirecto.com/generacion-consciente
Greenworking Awards
As part of the CIFFT Festival that rewards the best tourism promotion productions worldwide, the Greenworking Awards are born to reward the most sustainable productions and messages. This initiative of CIFFT and Normmal with the support of the UN Tourism Office, begins its journey in 2025 with a luxury jury. If you want to know more www.cifft.com/greenworking-awards
Green Pencil
Our CEO, Alberto Fernández, has been selected as a member of the jury of the prestigious Green Pencil Awards, an international recognition of creativity with sustainable impact. Their participation reinforces the agency’s commitment to responsible and transformative communication. These awards distinguish projects that integrate innovation, creativity and sustainability in the advertising industry. If you want to know more about the Green Pencil Awards and its jury here: https://oneshow.org
Projects with purpose
The Pilar Durán Foundation turns pain into purpose by driving research and awareness in the fight against ovarian cancer. We’ve contributed with what we know best—creativity—supporting them pro-bono to amplify their voice. Because advertising, when used with heart, can inspire and transform.
Learn more here: www.asociacionpilarduran.org
Emergency Committee
We are happy to announce that our CEO Alberto Fernández, has become part of the Advisory Committee of Comité de Emergencia. The agency has been advising and collaborating with the Committee on communication for more than a year, and we are proud that they have had the confidence to include us in their Advisory Committee. Read the news here: https://www.marketingdirecto.com
Play “The Redemption”
We have collaborated in the creation of the official image of La redención, the new play written and directed by Ana Merino. The graphic proposal seeks to reflect the emotional intensity and narrative strength of a text that invites reflection. The work addresses climate change, showing how the degradation of the planet impacts daily life and human relationships. Through deeply human characters, The Redemption raises uncomfortable questions about our individual and collective responsibility in the face of the environmental crisis. If you want to know more about The Redemption and the Universe of Ana Merino: https://literalmagazine.com
Saying it’s easy.
Doing it should be normal.
Here’s how we do it.