Sounds good - Normmal

If you listen to it, life sounds good.

Objective

To destigmatise hearing loss through a campaign of notoriety.

Idea

Develop a strategy that serves as a catalyst for change in communication within the audiology sector, adopting a positive approach. Focusing on the solution, not the problem; on what you can live, not on what you miss; on the benefits, not on the shortcomings.

To empower the senior generation by showing them

as a vital generation.

Highlight

“Sounds good” is a brand platform with its own code that differentiates the sector, which generates a positive and active mood, providing communication with aspirationality and positioning Aural as a brand that understands the needs of the target and offers them hearing solutions so they can continue to enjoy life without insecurities or stigmas. Because, if you listen to it, life sounds good.

Difussion

In order to achieve a great national coverage of our target audience, we planned a television and radio campaign which was complemented with CTV planning that helped us segment more efficiently.

Project scope