Menorca Forever
Menorca Tourism Consortium
There are things that
should never change.
Menorca Forever.
Objective
To create a campaign (both creative and media) to attract respectful and sustainable tourism to protect the essence of the island.
Idea
“Menorca is its essence and it should never change”, a reflection on respect, sustainability and the importance of preserving a way of life.
In a time where technology and innovation are changing the way we travel, experience and feel, Menorca represents the opposite: the purest pleasures, disconnection, living and feeling it in the first person. The campaign is based on generating this contrast between digital and technological advances (voice-over) with real and simple pleasures (visual).
Menorca is its essence, and we must protect it.
Highlight
“Menorca Forever” is a concept that speaks of the past, the present and, above all, the future. In the face of the tourist exploitation suffered by many holiday destinations, we launch a message that represents a firm commitment to take care of the island’s heritage, identity, culture and way of life. Because the image we have of Menorca is its most important heritage.
Difussion
In collaboration with Proximity (who took care of the national campaign), we designed the international strategy with a display campaign that allowed us to impact the target of interest in markets such as the UK, France, Germany and Italy.
Project scope
CREATIVITY
Creative Conceptualization
Copywriting
Art Direction
PRODUCTION
Digital Spot
Digital Graphic Pieces
Event Graphic Materials
MEDIA
International Digital Media Strategy & Planning
The essence of a place should never change.