Meaningful moments
Rituals
More than 10 years trusting our media strategies and planning
Objective
Increase brand awareness and drive consideration by positioning Rituals as the brand that transforms daily personal care routines into meaningful moments.
Idea
We start with a single brand, but we must create media plans tailored to the needs of each of the different Collections. Beyond the creative assets shared by Rituals’ headquarters, we challenge ourselves with every brief to think of standout special actions that allow us to connect with consumers in a more meaningful way.
Transform routines to find the balance
Highlight
Rituals is not just a client that trusts Normmal with its media strategies; we also share values and a commitment to our environment. We are united by the belief that today’s world is full of imbalances, and that it is our responsibility to improve it through actions that go beyond simply holding a B-Corp certification.
Distribution
Each strategy is defined by considering the product objectives and the core target, always seeking maximum efficiency. To maximize reach, we plan campaigns across linear TV and CTV. We build brand notoriety by selecting high-impact placements and formats in outdoor media. We leverage the segmentation capabilities of digital environments. We also focus on creating valuable content through Branded Content campaigns. And to cover more tactical needs, we turn to radio.
Project scope
MEDIA
Online and Offline Media
Special Actions
Our ritual is finding the right moment to connect with each audience