The value of having values

It takes courage to be part of a bank with values

Objective

To reposition Triodos Bank in the national market, reinforcing its differentiation as an ethical bank and showing that its principles generate real impact—environmental, social, and personal—that goes beyond communication.

Idea

In a sector where all messages are alike, Triodos needed a narrative of its own. We created a new brand concept that plays with double meanings and very striking visual metaphors to connect with those looking for a different kind of banking. Messages that don’t just talk about benefits, but principles; that not only sell services, but invite reflection on the value of acting with values.

Highlights

Triodos Bank wants its communications to show that banking can—and must—change attitudes. Every piece is designed to spark social debate, question how we relate to money, and demonstrate that there is a financial model based on values, ethics, and sustainability. This approach puts positive impact front and center, invites people to choose projects that care for the planet and its communities, and amplifies the voice of Triodos in the public conversation about finance with purpose.