Greal
Catalan Tourism Agency
Greal. The secret of the eight keys.
Objective
To attract tourism to Catalonia in an innovative way by creating content that entertains the audience while discovering the territory.
Idea
“Greal. The Secret of the 8 Keys”, a sound fiction with video support and binaural sound technology that mixes fiction, real places and historical characters in an adventure inspired by the novel by the writer and Planeta Prize winner Javier Sierra “The Invisible Fire”. 11 chapters that invite the public to immerse themselves in the search for the Greal in Catalan lands.
A sound journey that discovers the history and culture of Catalonia through fiction
Outstanding
We create a story that combines reality and fiction to take you on a journey throughout Catalonia to discover it and encourage people to visit. A project that has had Pol Monen and Michelle Jenner as leading voices and a video podcast accessible to people with hearing disabilities.
Difussion
We based our strategy on a digital national campaign based on 4 pillars: programmatic to reach maximum coverage, Spotify (the main medium in which the podcast is hosted), social media networks to maximize the message and Youtube which allowed us to exploit the innovative visual part of the podcast.
Project scope
CREATIVITY
Creative conceptualization
Copywriting
Visual identity
Campaign pieces (on and off)
Premier event organisation
PRODUCTION OF THE PODCAST
Yes we Cast and Smart locuciones
MEDIA
Strategy, planning and buying of national and international media.
Campaign in specialised media.
A journey that will change everything