You have all our credit
Catalan Institute of Finance
You have our full credit
Objective
To show ICF as a partner for entrepreneurs and businessmen with a notoriety campaign framed in the context of its 40th anniversary.
Idea
To create a campaign showing that public banking can also excite and connect under the reflection “it’s not what you lack, it’s all you have”. We highlight the resources and determination of the entrepreneurs who, for 40 years, have also had the support of the ICF to be able to make their projects a reality.
You have it all: the idea, the desire and the talent.
Highlight
We bring Catalan public banks closer to citizens to show their real impact on society in the areas of sustainability, industry and housing. We highlight the value of credit as a tool for collective transformation, humanizing financial communication by showing the ICF as an entity that is at entrepreneurs’ side in the development of their projects. To reinforce this idea and give breadth to the campaign, three pieces of real testimonials from companies that have received support from the ICF have been filmed.
Extra
In addition to the awareness campaign, a specific campaign was carried out for the housing sector. This piece is based on the same concept “You have all our credit” to communicate young housing loans. The visual and narrative code marked in the notoriety campaign has been maintained, but with a younger style and tone to adapt it to the target.
Project Scope
CREATIVITY
Creative Conceptualization
Art Direction
Copywriting
Logo Design
PRODUCTION
TV spot “notoriety”
TV spot “housing”
Digital spot “notoriety”
Digital spot “housing”
Testimonials
Graphic pieces notoriety: Press & OOH
It’s not what you lack, it’s all you have.