Great place to work. Great place to be.
Astra Zeneca
Great place to work. Great place to be.
Objective
To create a powerful campaign (both creative and media) to attract talent from all over the world to work in the new hubs in Barcelona, Lisbon and Mississauga.
Idea
To turn the “Great place to work” certificate into a concept that aligns AstraZeneca’s brand values with those of each destination city, because going to work in another country is not just a change of job, it is a change of life. The three international campaigns starring the employees themselves show that working at AstraZeneca and living in these cities is a unique opportunity, a perfect match.
Capturing the essence of the city and the spirit of the company to attract talent and fill the new hubs.
Highlight
In its communication, AstraZeneca highlights its corporate values based on diversity, inclusion, and multiculturalism. These values are deeply embedded in the culture and way of life of the destination countries. It also highlights the high level of pride in belonging to a company dedicated to improving the health and lives of people.
Difussion
The peculiarity of being a campaign to attract talent forced both the media and the markets to be greatly refined. For this reason, the campaign was activated in different digital medias such as Linkedin, Meta, Display and Youtube, in countries such as India, China, USA, Canada and Mexico with the aim of acquiring talent from all over the world.
Project Scope
CREATIVITY
Creative
Conceptualization
Copywriting
Art Direction
PRODUCTION
Digital Spot
Digital Graphic Pieces
MEDIA
International Digital Media Strategy, Planning and Buying
Be part of a great place.