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How to create a tourism brand that represents an entire country.
Surf City
How to create a tourism brand that represents an entire country.
El Salvador is not one of the world’s top tourist destinations, but its maritime orography produces world-class surf. The strategic decision to create a Surf City in El Salvador and use it as a way to increase tourism has been key to boosting the country’s tourism capital.
Surf City boasts over 300km of coastline with some of the best right-hand waves in the world. In the last two years, two world surfing events have been held there, one of them a qualifier for the Olympic Games in Japan.
Surfing as a lifestyle.
Over two years we created the Surf City brand, launched it internationally, organised global events, ran the social media and helped make Surf City not just a surf centre but a great place to enjoy the surf lifestyle. Despite the pandemic, Surf City has become one of the main drivers of tourism in the country and now welcomes thousands of surfers from all over the world.
Welcome to the home to the right surf
What we did
Conceptualization
Copywriting
Communication strategy
Media strategy
Media planning
Media strategy
Media planning
Platforms
Digital
Over two years we created the Surf City brand, launched it internationally, organised global events, ran the social media and helped make Surf City not just a surf centre but a great place to enjoy the surf lifestyle. Despite the pandemic, Surf City has become one of the main drivers of tourism in the country and now welcomes thousands of surfers from all over the world.
Welcome to the home to the right surf
Que hemos hecho
Conceptualization
Copywriting
Communication strategy
Media strategy
Media planning
Media strategy
Media planning
Plataformas
Digital
SI QUIERES UNIRTE
A NUESTRO EQUIPO
A NUESTRO EQUIPO
SI QUIERES UNIRTE
A NUESTRO EQUIPO
A NUESTRO EQUIPO